Development of the visual identity of a new delicatessen (Feinkostladen) in Potsdam. With a new owner, there was a need for a new visual language. The main focus is on wine, cheese, and products mostly coming from Switzerland, where the owner is from.
To let the brand take a step back with all the beautiful packaging and highlighting the quality of the products, the solution is a clean, but warm Wordmark. Referencing a handwritten movement, it is accompanied by a rosemary twig and the materials and colors of the store.
invitation to the store opening
stickers for packaging
wine labels for the red and white housewine
The rosemary twig is a nod to the owner's favorite spices and to her education as a cook. The illustrated twig is used in a variety of styles throughout the identity.
More impressions of the store and adaptations of the visual language.