Development of the visual identity of a new delicatessen (Feinkostladen) in Potsdam. With a new owner, there was a need for a new visual language. The main focus is on wine, cheese, and products mostly coming from Switzerland, where the owner is from.
To let the brand take a step back with all the beautiful packaging and highlighting the quality of the products, the solution is a clean, but warm Wordmark. Referencing a handwritten movement, it is accompanied by a rosemary twig and the materials and colors of the store.
business cards
hang tags
invitation to the store opening
stickers for packaging
wine labels for the red and white housewine
The rosemary twig is a nod to the owner's favorite spices and to her education as a cook. The illustrated twig is used in a variety of styles throughout the identity.
hand-out cards
More impressions of the store and adaptations of the visual language.
