Design of three book jackets for Chicago based Marketing Professor Dr. James A. Mourey. Developing a concept for future books in this series.
A Modern 'How-To' Guide For Integrated Marketing Strategy
(From Creative Spark To Synergistic Explosion)
FUSION is a book about integrated marketing strategies. It is circulating around the question: What if we lived in a world where marketing was treated as equal parts art and science? Connecting the two sides of the brain and making them work together.
How to Create Happy, Healthy, and Valuable Relationships
(At Home, At Work, and Everywhere You Go)
RELATABLE combines half-a-century worth of social psychology research with over a decade of corporate consulting experience to provide a novel relationship framework. A relationship is a relationship, and the variables that make a romantic relationship happy, healthy, and valuable are the same that make friendly, familial, and professional relationships stronger and more rewarding. RELATABLE provides the specific tools and language necessary to build better relationships.
Why You Really Want What You Want
(And How To Make Everyone Want What You've Got)
URGE is teaching readers about consumer choices and helping them understand these decisions. It is focussing on both the principles of marketing as well as the ins and outs of Consumer Behavior; a comprehensive, easy-to-use, and effective approach for anyone in the business of marketing.