The project analog meets digital was a collaboration between Heidelberg Druckmaschinen AG and my long-term client the Berlin printer Magentur. During the event there were showcases on Heidelberg machines, lasercutting, digital white printing, embossing and paper sampling.

The concept was to play around with both worlds, written analog letters and digitally manipulated versions of them. They were used to create posters for the different stations at the event or on the invitations. The analog side was printed on white paper in CMYK and the side representing the digital world was always printed in white on black paper.