Martin Gnadt — Kommunikationsdesign

The documentation of the art festival TRANSFORMALE 2020
book design

Design of the documentation of TRANSFORMALE 2020. The book focuses on the process and documentation of the art festival. Essays to specific topics are accompanied by photography that is focussing of the documentation aspect and also shines a light on the transformation of the TRANSFORMALE-area.

The TRANSFORMALE is an art festival focussing on a specific area in the very centre of Potsdam. Through centuries this area was under many different influences and is currently one of the most discussed spaces in the city. The festival opens the discourse about this area through seven artworks by international artists.

with texts by:
Anja Engel,
Antje Kirsch,
Frauke Röth,
Marcus Große,
Philipp Oswalt,
Sophia Pietryga

specs:
21×29 cm
152 pages
+500 images

The typography works with intense contrasts and is used in a transformatve way, by utilizing different characters to a new meaning. Alongside the ever changing TRANSFORMALE logo and are variations of logo transformations merged into graphic constructions.

participating artists:

UDO KOLOSKA,
JOANNA WALUSZKO,
GREGOR BARTSCH

JAY GARD

CHRISTIAN GÖTHNER

SORNRAPAT PATHARAKORN

SITUATION ROOM

Vanessa Brazeau,
Paloma Sanchez-Palencia
und Lena Skrabs

ANKE WESTERMANN