Martin Gnadt — Kommunikationsdesign — VANCOUVER ART BOOK FAIR 2019 identity

Vancouver Art Book Fair 2019

VABF contacted me to design their visual materials for the 2019 edition of their art book fair. It's main focus is on zines and self-publishing.

My idea was to play around with the Helvetica based Logo and to work with it in the same way zines are made. I worked with multiple rounds of copying to create a more DIY look and was doing all kinds of things one isn't supposed to do with typography.

Based on their overall identity I had to work with Helvetica for the first time in my professional career. I tried to find a huge variety of possibilities based on the Helvetica layout.

After I was happy with them, I copied them again and again to fuck them up a little and give them the feeling of handmadeness and imperfection. Playing around with first colour combinations was the second step.

I finalized the layouts in a dialogue with the VABF team and sent over final materials for aplicationon a variety of media and formats in Vancouver.

There are animated versions of the logo and the posters too, the posters can be viewed through the app artivive in AR. I played around with the main idea of copying and multiplying a little more and created these little animations.